How Can I Publish My Book … what are my options

All that hard work…

Whenever I’m approaching the end of a book edit, most of my clients begin asking me the question, ‘How can I publish my book?’

So … that precious manuscript of yours that took you months, maybe years, to write, has now been professionally edited, and you’re ready for the next step.

This blog does not pretend to go into all the possible publishing options that exist. Nor is it a comprehensive go-to of publishing. The purpose of the blog is to give you a boost in the right direction so you can begin thinking about those next steps, and about what option suits you and your book best.

e-book or print book?

This is your first consideration. So how do you know whether it’s better to produce your book as an e-book or a print book?

Cost of publishing

Arguably, cost is one of the biggest determiners as clearly, there are no printing costs associated with producing an e-book. Also, you don’t have to consider book storage as you do when producing a print book, a factor many first-time authors overlook. Do you have storage space for 100+ books in your house?

how can I publish my book

Where will you store your books?

Type of book

The type of book you have written may determine whether it will sell better as an e-book or a print book. For example, a coffee table style book, while expensive to produce, is designed to be picked up and looked at, rather than read on a device. Having said that, however, my daughter has now written and published two vegan cookbooks as e-books. They contain colour photos on almost every page, she has received positive feedback and she is happy with the sales to date. Her readers are clearly happy to follow recipes on a device rather than from a traditional paper cookbook. Check out her books here: The Hippie Cook Cookbook.

Audience

If the potential audience of your book is not tech-savvy, you are likely to sell more copies of a print book. Nevertheless, with so many people having now joined the digital age regardless of stage of life, the tech-savvy population is on the increase so this may not be such a big consideration.

How can I publish my book? Should I try mainstream or subsidy publishing, a literary agent, or self-publishing?

how can I publish my book

This is the next big consideration: deciding whether to make submissions to publishers and literary agents, to contact a subsidy publisher and try for a publishing contract, or to self-publish your book.

Mainstream publishers

The first thing you need to know about publishing with a mainstream publisher is that they call the shots. You don’t just walk into a publishing company office with your manuscript proudly tucked under your arm and ask for the editor. Neither can you get the name of the submissions editor and address a personal request to them.

(That is, unless you know someone who knows someone and can get an introduction to the submissions editor in the publishing house. But even that, of course, is no guarantee. They then have to approve your book, and it has to fit with their current publishing list.)

No. You have to join the ranks of all those other author hopefuls and follow the publishing house online submission guidelines – to the letter, to stand any chance at all of your manuscript even being read. And that’s only when they are accepting unsolicited manuscripts. An unsolicited manuscript is yours and mine: the publisher hasn’t asked to see it; you are essentially cold-calling them with your manuscript.

The times that a publisher accepts unsolicited manuscripts may change. For example, up to just a few months ago here in Australia, there were four mainstream publishers accepting unsolicited manuscripts. Currently, there are only three. You will find them by clicking on this link (they are listed towards the end of that blog). Also, there are often specific days, with a cutoff time, that they accept these manuscripts,

(For help doing publisher submissions, click here.)

Subsidy publishers

With subsidy publishing, the author contributes to the cost of producing the book (the publishing costs), and the publisher assumes responsibility for editing the book and for all aspects of producing the book. They also have channels for distributing the book. A reliable subsidy publisher is worth gold. An ethical subsidy publisher in Queensland is Zeus Publications. Click here for links to their story, and for new author information.

I’ve also had a good report from a client about another Queensland subsidy publisher called Odyssey Books. I did find it disconcerting that there was no number to call on their website – you have to submit a query on their online form.

Literary agents

Literary agents work in a similar way to publishing houses. They accept certain types of manuscripts only, and like publishers, may only accept unsolicited manuscripts at certain times. Some may not accept unsolicited manuscripts at all. Please click here to find two links to Australian literary agents.

(For help making submissions to literary agents, click here.)

Vanity publishers

I have one word to say if you are considering a vanity publisher: DON’T. To read a sage article on why to avoid vanity publishing, click on the following link that ends in the word ‘beware’ to see what the Australian Society of Authors (ASA) has to say.

Self-publishing

The stigma of the self-published author has disappeared, and it is possible to be very successful indeed in promoting and selling your book. I have a client in Baltimore who, in September 2018 alone, sold 7,000 copies of her book Sidelined: The Penalty on Amazon! Check out this amazing lady who works full time yet has now written and published two books: Bianca Williams Books.

What a self-publisher isn’t

Let’s start with what self-publishing isn’t! Many organisations that have set themselves up as author services’ businesses erroneously call themselves self-publishers. It is a contradiction in terms.

What is self-publishing?

The reflexive ‘self’ in the word means that you, the author, are also the publisher of your own book. You write the book, and you publish it.

This means that you buy the ISBN and the bar code for your book, and register it with the national and state libraries (the latter is free in Australia). You also need to get a book designer to lay out your book using book layout software, and have a cover designed. You are in full control of how your book looks (within the limits of what is possible), and are responsible for distribution and promotion. You can also set and control the price of your book. If you list your book on major databases such as Amazon, however, you lose control of the pricing but gain a worldwide audience.

Promoting and distributing your book

Promoting and distributing books, including via your own website and social media,  is a whole topic on its own, which I plan to discuss in the future. Watch this space!


Hopefully, you are now a little more informed than at the beginning of this article when you asked, ‘How can I publish my book?’


Please contact me for more in-depth information and pricing for any of the following services:


I invite you to download my self-published eBook – see cover below. Click here to download. Enhance your writing technique and skills! Learn how easy it is to self-publish your book!

book cover gail tagarro author

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